Privacy policy

THE PER BRAND Ltd operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). THE PER BRAND website is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

In the information on data protection set forth below, we inform you about the data processing activities carried out by THE PER BRAND Ltd, UIC 208530650, with its registered office and address of management at:  Republic of Bulgaria, Sofia, postal code 1164, Lozenets District, 19 Yakubitsa St., 4th Floor (“THE PER BRAND” and/or “Controller”) regarding the processing of personal data in accordance with the General Data Protection Regulation (“GDPR”).Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.

• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

• Account information including your username, password, security questions, preferences and settings.

• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
  

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Scope, Purpose, and Legal Basis for Processing, and Retention Period for Personal Data

The scope of the personal data we process may vary depending on the services and features of the website. To help you understand what personal data we process, we have listed below information about the types of data we process, categorized by functionality and purpose of processing.

For each processing purpose, we have specified the legal basis for the processing and the retention period for the personal data. We will retain your personal data for as long as it is necessary for the purpose for which it is being processed. Once the purpose has been fulfilled, we will permanently delete the data or deactivate access to it (i.e., it will be anonymized), unless we are legally required to retain the data or there is another applicable legal basis for its further processing. The criteria for determining how long we retain the data are: (i) legal obligations and (ii) as applicable, to fulfill and process a request you have submitted to us.

If the basis for processing is your consent and you withdraw that consent, we will permanently delete your personal data, unless we are required by law to retain it.

1. Visiting the Website

When you visit the website, the browser you use on your device will automatically—without any action on your part—send the following information to our website’s server: the IP address of the device from which the request was sent and which has Internet access; the date and time of access; the name and URL of the file accessed; the website from which the request originated (the referrer URL); the browser you are using and, if applicable, the operating system of the computer connected to the Internet, as well as the name of your Internet service provider. This data is temporarily stored by the server in a so-called log file.

The purpose of processing the IP address is to establish a continuous connection and ensure convenient use of the website, as well as to assess the security and stability of the system. The legal basis for collecting this data is our legitimate interest arising from the purpose (Article 6(f) of the GDPR). This data will be stored only for the duration of your visit to the website.

2. Online shopping

THE PER BRAND processes personal data for the purpose of exercising the rights and obligations under sales contracts concluded on the basis of orders placed through online stores (“Online Shopping”), in accordance with the General Terms and Conditions.

The personal data we may collect from you in connection with online shopping generally includes:

- Identification data: first and last name;

- Contact information: email and phone number;

- Delivery address details: city, municipality, ZIP code, street and number, apartment/house, floor, apartment number;

During an online purchase, the following data is automatically collected; this data does not directly reveal your identity but is collected and processed for the purpose of recording orders to prevent potential fraud: your IP address (anonymous) and the date and time of purchase.

If you return the order within the contract withdrawal period, we will also need to collect your address information, as well as your bank account number, to process the refund.

The data we process in connection with online shopping is also processed to fulfill legal obligations related to your order or cancellation, such as resolving complaints and returns, detecting and/or preventing abuse or fraud, and sending replacement items.

Payment information is processed by our payment service providers. We do not store complete payment card numbers.

We share your first and last name, shipping address, email address, and phone number—provided when you confirm your order—with our logistics partners so that we can prepare the products in your order and deliver them to the address you specified. Our business partners are authorized to use this information and contact you solely for the purpose of delivering individual shipments.

Identification data, contact information and delivery address information are collected for the purpose of fulfilling the order, providing order status updates, processing complaints and returns, detecting and/or preventing abuse or fraud, sending replacement goods, and product recalls. The legal basis for storing this data is that it is necessary for the performance of the contract and for taking steps prior to entering into a contract in connection with the order (Article 6(b) of the GDPR) and to comply with our legal obligations (Article 6(c) of the GDPR). The data retention period for order fulfillment and the provision of order status information is typically until the expiration of one year from the mandatory retention periods associated with the order (with a minimum of 10 + 1 years), while the retention period for data related to handling complaints and returns, detecting and/or preventing abuse or fraud, sending replacement goods, and product recalls is typically up to one year after the statute of limitations for obligations related to the order has expired (with a minimum of 5+1 years).

Your address and bank account number are processed in connection with refunds resulting from withdrawal from the contract. This is necessary to comply with our legal obligations (Article 6(c) of the GDPR). The retention period for this data is ten years from the date of the refund.

The legal basis for processing the contact and address information you provide to us in connection with our ordering services is our legitimate interest in optimizing delivery and fulfillment for our customers (Article 6(f) of the GDPR). This data will be retained until the order is completed.

3. Marketing and messaging

In connection with our marketing activities, we may process your contact information to send you notifications and information about offers, and we may also process personal data that helps us tailor offers and content to your interests and expectations.

The legal basis for processing the collected contact information for direct marketing is your consent (Article 6(a) of the GDPR), and this data will be retained until you withdraw your consent.

4. Different types of inquiries

Depending on how you contacted us and the nature of your inquiry, we may collect information such as your name, phone number, email address, and any other information you have shared with us in connection with your inquiry.

Our and, consequently, your interest in this data processing stems from the need to answer your questions, resolve any existing issues if necessary, and ensure your satisfaction as our customer or as a user of the website.

The legal basis for this data processing is Article 6(1)(b) of the GDPR, insofar as the processing of your data is necessary to respond to your questions or to process your request regarding a purchase you have made. In addition, we have a legitimate interest in responding to general inquiries that are not directly related to a contractual relationship. In this case, the legal basis for data processing is our legitimate interest (Article 6(1)(f) of the GDPR) in providing you with a prompt and specific response to your inquiry, as you have expressly requested (e.g., information on general delivery times, availability of sizes or products).

The retention period for this data varies and is as follows:

- when responding to an inquiry regarding a future or current order - typically until the expiration of one year from the statute of limitations for obligations related to the order (with a minimum of 5+1 years) or one year from the date of the response, if there is no order;

- when responding to an inquiry regarding a complaint, return of goods, or withdrawal from the contract - typically until one year after the statute of limitations for obligations related to the order expires (with a minimum of 5+1 years);

- when responding to an inquiry regarding our and/or your rights and obligations or the products and/or services we offer - typically until the expiration of one year from the statute of limitations for obligations related to the order (with a minimum of 5+1 years) or one year from the response, if there is no order;

- when responding to other inquiries - up to one year from the date of the response to the inquiry

5. Filing, pursuing, and defending claims

We may process your personal data in connection with our right to bring, pursue, or defend against claims arising from the contractual relationship between you and us or related to your use of the services or features we provide.

Identification data, information regarding a specific order or offer, and transaction details are stored for the purpose of potentially asserting, pursuing, or defending against claims. The legal basis for processing this data is our legitimate interest in bringing, pursuing, or defending against claims to which we are entitled (Article 6(f) of the GDPR). The retention period for this data is typically until the expiration of the statute of limitations (5 + 1 years), unless it is objectively necessary for a longer period (e.g., in the event of ongoing litigation).

6. Data we do not process

We do not intentionally process data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data for the purpose of uniquely identifying individuals, health data, or data concerning sexual life or sexual orientation.

If it becomes necessary to process any of the aforementioned personal data, we will always require your explicit consent.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. 

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not knowingly collect personal data from children under 18 years of age..

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.

• Right to Delete. You may have a right to request that we delete personal information we maintain about you.

• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Please send all questions and requests regarding your rights in writing and signed by you to lorashtinkova@gmail.com. We will respond to your inquiry immediately and no later than 30 days, unless the exceptional complexity of the specific case requires an extension of this period. This period may not exceed 90 days, and we will inform you of this separately. To protect you as the data subject, you must provide appropriate proof of identity, which will serve as assurance to THE PER BRAND that it is disclosing the personal data to the rightful owner.

If your request is manifestly unfounded or repetitive, we may reject it or charge a fee for its processing. Conditions or restrictions may apply in specific cases regarding your request in accordance with the GDPR (see Article 13 et seq.)

For the Bulgarian residents: You have the right to file a complaint with the competent data protection authority - the Commission for Personal Data Protection—at any time, as follows:

Name: Commission for Personal Data Protection

Registered office and address of management: Republic of Bulgaria, Sofia 1592, 2 Professor Tsvetan Lazarov Boulevard

Correspondence address:  Republic of Bulgaria, Sofia 1592, 2 Professor Tsvetan Lazarov Boulevard

Telephone: 02 915 3 518

Website: www.cpdp.bg

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

You have the right to object to the processing of your personal data, as well as to the processing of your personal data in general. Please send your request by email to lorashtinkova@gmail.com, indicating “Objection to Processing” in the subject line and explaining the reason for your complaint and your request in the body of the message.

Special notes regarding the right to object under Article 21 of the GDPR. You have the right to object to our processing at any time if you believe it is justified and if you believe that our decision has legal consequences that could significantly affect your situation. In this case, we will be required to cease such processing of personal data unless we can demonstrate that there are legitimate grounds for the processing that override your interests, rights, or freedoms, or that the processing is necessary for the establishment, exercise, or defense of legal claims.

If your objection is directed against the processing of data for marketing purposes pursuant to Article 21(3) of the GDPR, we will immediately cease the processing without further review, including profiling.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Cookies and Similar Technologies

We use cookies and similar tracking technologies (such as pixels and tags) to operate, improve, and personalize the Services. Cookies are small text files stored on your device when you visit our website.

These technologies are used to enable essential website functionality (such as page navigation, shopping cart functionality, and secure checkout), to analyze website performance and usage, and, where applicable, to support marketing and advertising activities, including personalized advertising.

We may use both first-party cookies (set directly by THE PER BRAND) and third-party cookies (set by service providers such as Shopify, analytics providers, and advertising partners). These third parties may collect information about your interaction with our website and other websites in order to provide analytics and targeted advertising services.

Where required by applicable law, we will request your consent before placing non-essential cookies on your device. You can manage or withdraw your consent at any time through the cookie banner or your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at lorashtinkova@gmail.com or contact us at 19 "Yakubitsa" Street, Sofia, 1164, BG For the purpose of applicable data protection laws, we are the data controller of your personal information.